Shopify’s Acquisition of Oberlo – An Important E-Commerce Deal

Shopify acquired Oberlo in May 2017 for an estimated transaction value of $15 million.

Oberlo was founded in 2015 and is a popular Shopify app. It enables merchants to import products directly from Chinese suppliers (via Aliexpress, the retail version of Alibaba). The beauty of Oberlo is the ease of integrating Aliexpress products into a Shopify store in addition to the time it saves for order fulfillment. When a customer purchases a product, Oberlo automates the order purchase on the backend with Aliexpress. I can speak first-hand that this has saved me at least half an hour each day on fulfilling my customer orders.

Since the company’s founding, Oberlo merchants have sold over 85 million products around the world.

If you want to test out if Shopify and Oberlo are right for you, Shopify offers a FREE 14-Day Trial.